Andrew is Head of Merchant Strategy and Operations at Uber Eats Taiwan, with general expertise in driving e-commerce marketplace growth using seller-based levers, B2B digital marketing product growth, and B2B payment operations.
The team he leads is responsible for setting general strategy and driving growth for the Merchant (restaurant) side of the Uber Eats marketplace, with the ultimate goal of making Uber the dominant food delivery company in the country. Initiatives his team leads include maximizing the attractiveness of the restaurant portfolio in Taiwan in terms of restaurant acquisition, exclusivity partnerships, price point optimization and promotions, and driving go-to-market and revenue growth for restaurant advertisement products. His team also manages and optimizes merchant payment operations and invoicing solutions.
Prior to Uber, Andrew was in a related role as Head of Merchant Strategy and Business Development at Bukalapak, an Indonesian e-commerce unicorn that has since gone public. Before that he was primarily in strategy consulting, as a Case Team Lead at the Ethiopian Agricultural Transformation Agency and a management consultant at BCG Greater China. He has an MBA from INSEAD, a master’s degree in Intellectual Property from National Chengchi University, and a bachelor’s degree in Law from National Taiwan University.