As the Chief Commercial Officer, Candice Ong plays a critical role within the core business management team. Apart from leading country teams across the region, she also helms regional marketing to accelerate ShopBack’s growing presence. Prior to this role, Candice was the Managing Director of ZALORA Southeast Asia. She was instrumental in the fashion conglomerate’s rapid growth during her four- year tenure, spanning roles in Marketing and Procurement. In her personal capacity, she was invited to be a member of the sub-committee on Future Corporate Capabilities and Innovation in 2016 and chaired the Retail Panel for Asean Business Club Forum in 2015. She has also been invited as a keynote speaker in many industry events, including a panelist role for the World Chinese Economic Summit 2015, Young Women’s Leadership Connection 2015 and Ministry of Trade & Industry 8th Economic Dialogue 2016 among others.