I am a seasoned marketing and digital transformation leader with over 20 years of experience in FMCG, retail, and e-commerce with a proven track record in driving business growth, digital innovation, and strategic brand development, with expertise in P&L management, customer engagement, and organizational leadership. Also, I was known for strong business acumen, cross-functional leadership, and ability to build high-performing teams. Holding a Master degree of management science from Northwestern University, combining analytical thinking with a customer-centric approach to drive sustainable business success.

Currently serving as Digital Operation Director at Pizza Hut and KFC Taiwan, overseeing e-commerce and CRM strategy. Under my leadership, I successfully accelerated digital transformation, achieving:

• E-commerce sales mix growth: Pizza Hut’s EC sales mix increased from 60% to 68% (+8pts), and KFC’s from 19% to 32% (+13pts).
• CRM Expansion: Member base grew from 1.4M to over 5M (+300%), leading to a 76% (+39pts) and 52% (+28pts) increase in PH/KFC member sales mix, respectively.
• Omnichannel optimization: Created and implemented full-funnel performance marketing (TTT model), enhancing customer acquisition and conversion. 

Previously, as Brand General Manager at Pizza Hut Taiwan, I was responsible for the overall business strategy & P&L, driving sales growth, store expansion, and brand innovation. My leadership extended across marketing, operations, product development, and store development, contributing to increased market share and customer loyalty. 

Through my career, I also spent +15 years and held various Marketing leadership roles in major local and foreign FMCG companies such as Pizza Hut, Wei Chuan, Cerebos, GlaxoSmithKline, SC Johnson, and Procter & Gamble, where I excel  in strategic planning, brand management, and marketing innovation.

I like reading, especially for the topics of social science. Also, I am a big fan of Jazz, and a wine lover. Travelling and exploring new experiences is vital to my life.